Bread is a substitute for rice that many people like. Bread is usually eaten at breakfast, as a companion for coffee, or it can also be a solution to prop up a hungry stomach before lunch.
As a snack, bread is a food that can be enjoyed by people of all ages. Starting from children, teenagers, to adults, most of them definitely like bread.
Not only that, this flour-based food is also always needed at every event. Starting from events, seminars, to weddings, bread is almost always used as snacks and treats.
The high interest and demand from the community for bread shows that the opportunities in the bread business can still grow even bigger. Therefore, it is not surprising that many people try their luck in the bakery business.
How to Start a Home-Based Bread Business
Starting a home bakery business may sound fun and easy to do. But there are some cons to running a home bakery business that you need to consider before baking your first batch of bread.
Nowadays you don't even need to open a physical bakery to start a business. When you're just starting out, there's nothing wrong with making two or three types of superior products first to be marketed and from there we can see consumer response and demand more clearly.
You can get bakery products online with personal delivery, or can be sent by courier if the durability of your product is strong enough or leave the product in restaurants and cafes around you.
Generally, sellers market their bread with a tipi stall system, every day you will come to control the amount of bread that was sold the previous day. Apart from that, they also restock when the bread stock in the shop starts to run out.
The scope of marketing depends on the scale of the bread-making business being carried out, if the production capacity of the bread is still on a small scale, usually the sales range is only around the place where it is made.
How to start a Home Bread Business with small capital
Interested in this kind of business model? Here are some ways to start a home bakery business to consider before starting.
1. Plan carefully
Before starting a business, you must have careful planning. Some things that must be considered in planning a cake business include the place of business, the required capital, the type of cake to be produced, and the target market.
Planning is needed so that the business you are about to start can run well. Without planning, the business that you dream of may be constrained by many things. Even if you just want to start a business on a small scale and at home, preparations must be planned carefully.
2. Determine the type of bread you want to sell
Before opening a home bakery business, the first thing you definitely need to do is determine which bakery products to sell. In this case, a survey can be carried out in advance of the breads sold in the market and the tastes of the local community.
If it is not in accordance with the competitor, you can choose a type that is more included in the market. And focus on a particular ingredient or type of bread that you are good at. In addition, knowing market tastes also reduces the possibility of products not selling well.
For example, there are selling wet cakes and they don't sell well, the losses that you have to bear are quite large. Because wet cakes don't last as long as dry cakes.
Take advantage of the Home Kitchen
For starters, don't rent a place to open a bakery yet. Take advantage of your own home kitchen to produce bread. That way, it will be able to save more on transportation and rental costs. However, make sure the kitchen is always kept clean because kitchen cleanliness is one of the most important things when running a food business.
Utilizing equipment that generally already exists such as mixers, and other tools at home. Because basically the machine - the machine was tasked to help shorten the manufacturing process even though later the machine is also needed if the market demand capacity is quite large.
3. Creative and Innovative
The bakery business is a type of business that is quite old, you must need to create and innovate in order to survive and develop in the home bakery business. One example of creativity in a home bakery business is creating new flavors and shapes.
That way, consumers will feel more interested in your product. Innovation and creation are needed to create products that are unique and different from competitors. In general, shape and taste innovations are easier to do with types of bread than cakes.
4. Create an attractive brand and packaging
Brand or brand is a very important thing in a business. The public will recognize the characteristics of a product through a brand or mark. Without the existence of a brand, consumers will find it difficult to recognize your product.
Apart from the brand, the packaging is also the most important part. Packaging should be made as attractive as possible, consumers will like it more. Even though it's only home-made packaging, it's also considered, not to describe that home-made packaging isn't good.
5. Set the price to sell
The selling price of a product must be calculated from the capital issued. Therefore, it is important for you to record all the capital used to buy ingredients for making bread. This is intended so that you do not experience losses.
Don't sell at a low price and don't cover the capital. This will make you suffer a loss. But also don't sell it at too high a price, people are reluctant to buy bread at high prices especially if it's homemade bread.
Over time the price can be increased. When customers understand the delicacy and quality of your product, they will not hesitate to buy it again, even at a higher price.
6. Do promotions
The last strategy is promotion, you can promote your
business on social media like Instagram and Facebook. It can also be sold on e-commerce such as Amazon, Walmart and others. With a PO (pre-order) order system.
Promotion can also be done offline by giving testers to friends and relatives. Promotions like this will be more effective just before the holidays. Various ways of promotion can be reached and carried out while not being paid. So it doesn't take up more capital.
Maintaining customer relationships is very important in a business today, especially a bakery or bakery business, you will be able to increase your profits as sales increase because your relationship with your customers is very good.
They will be true funnels and are happy to be free marketing for your business, on the one hand you can also save money on paid promotions because the ratio of income coming from old customers is far greater than you focus on finding new customers.
Starting a home business is not a difficult thing to do. With several ways to start a home bakery business above, you can achieve success easily. Especially if you have a hobby of cooking. This business will be very fun to do.
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